The business development plan for growth is a requirement for any business. Here is a different outlook to shaping your plan via building strong business relationships.
You know how it goes when you’ve just started dating someone new and you find yourself doing all the fun stuff together. You are going to a theme park and riding on a roller coaster, you spend the night at the beach, you go ice skating, concerts, movies and basically – breaking your routine!
But why do we tend to do that? It’s because we want to get to know one another better and through that build our relationship.
A similar concept applies to building strong business relationships.
Spice up your business making routine
Sharing a positive experience with someone else which is a little uncommon or ‘out of the box’, will connect you better. This is a great way to leverage your networking efforts with a colleague, potential client, competitor, fellow businessman and even a friend. This should be scheduled into your business development plan in an effort to bring value into your future relationships.
To do so, invite one of your network friends for a meeting and make it a little or more different than what is expected… breaking your routine can come in small adjustments that will change the atmosphere for the best.
One of the most popular ways to building strong business relationships is to get to know someone through the ‘businessman’s golf culture’. It’s no coincidence that golf has become the ultimate activity for business people to build stronger relationships upon – it is least expected to top the bill on your business development plan, but nevertheless, it’s a routine you should consider scheduling in.
A game of golf lasts a couple of good hours, which is a long time to spend talking to someone on the golf course and get to know him or her.
Golf requires a different level of skills like high level of concentration, decision making, strategic thinking, coolness and others that are also important in the business world. The players ‘read’ the way the other person plays and make their opinion on whether they should do business together. It’s true, business does get done on a golf course but first, you must invest time in yourself by doing these alternative activities as Chris Brogan explains here. Think outside the box or think different, it will make the biggest different to your business life.
Changing the way you meet with other business colleagues can benefit you in several ways:
- Building strong business relationships
- Get to know one another and discover new personality traits
- Openness to the other person – Give & take
- Creation of shared memories that bonds people better
- Awareness and memory for details in uncommon situations
- A positive impact on your business development plan
Guidelines to creating ‘out of the box’ business meetings
Adjust the experience for the other person in order to get closer
Offer to do something the other person would appreciate and love doing; Invite the person for a Jazz concert you both like, suggest to meet at his or her favorite restaurant, go horse riding together or even meet at the main library and discuss about a new book you like along with discussing business and more.
These type of experiences can create a greater bond, create an open state of mind and contribute in creating solid friendships.
Choose activities that will help you learn about the other person
Certain activities can reveal other personality traits in people we know. Games provide a great space to get to know others as they tackle unexpected situations that need to be solved: Poker, casino, bowling, pool game, golf and the like.
These type of activities teach you a lot about the other person and vice versa. It also strengthens your business development plan and personal relationship as you experienced fun and enjoyable moments with one another. Building strong business relationships should be fun and engaging for both parties involved.
Be Spontaneous – the best things come out of it!
Make a spontaneous decision to do something differently. You are about to meet someone, but suddenly you want to surprise, excite, do as your own will tells you to, and get the other person to say “yes” and join you;
Go sailing – meeting by the sea, play music, adds a very interesting persona to your meeting. Go on a field / location trip, invite the meeting to your house among many other possibilities…
Now it’s your turn, I would like to know how you’ve changed the game and experienced unforgettable meetings? How has it affected your business relationships and has it opened up doors to more valuable business referrals? Has what you have done been effective in moulding your business development plan?