Setting out on a business without a business plan is similar to growing your business without a marketing plan. They are both sure-fire ways of failing for there is no clear roadmap for success. There are so many marketing channels that you must have a plan that is best suited for your business. However, before you embark on your marketing there are some questions that must be answered. The answers you provide will determine your willingness to spend, and that spend, will ultimately influence your gains.
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