February 18, 2013 By 10 Comments

Podcast: 3 Smart Questions to Ask when Setting a Budget for Marketing

Setting out on a business without a business plan is similar to growing your business without a marketing plan. They are both sure-fire ways of failing for there is no clear roadmap for success. There are so many marketing channels that you must have a plan that is best suited for your business. However, before you embark on your marketing there are some questions that must be answered. The answers you provide will determine your willingness to spend, and that spend, will ultimately influence your gains.

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  • http://twitter.com/HeriotCatering Tony Arens

    Setting budget for marketing is no easy task as we’ve all tried, tested and probably failed to achieve the right balance at least once. Great podcast to get you thinking about your marketing budget.

    • http://www.myvideopress.com/ Shameer Shah

      That’s great Tony, “tried, tested and probably failed to achieve the right balance at least once” I love the truth in the matter. The simple fact is it is true and you’ll probably be up against it again, but if you revisit the questions in the podcast when required your business will be understood a little better each time. Thank you Tony!

  • http://twitter.com/i_want_sunshine Sam Dean

    Hey Shameer, great podcast. Very powerful questions asked which I think should be asked often through the life of a business.

    • http://www.myvideopress.com/ Shameer Shah

      Thank you Sam. One must keep asking the questions as the business goes through various phases. Your answers will probably differ at each step and hence, deliver a better understanding of your budget and marketing at that moment.

  • Lisa Webb

    This is a fantastic podcast. A great one to listen to following on from the last marketing podcast. Keep it up Shameer!

    • http://www.myvideopress.com/ Shameer Shah

      Thank you very much Lisa. I plan on keeping them coming :)

  • John Ives

    This indeed a great little podcast. It absolutely triggers some deep responses based on some very articulate questions! Well done, great podcast as usual.

    • http://www.myvideopress.com/ Shameer Shah

      Thanks John. I’m glad its triggered responses. Hope you can use it towards your endeavours.

  • http://twitter.com/kelsomarketing Louise Walker

    Good podcast, gets you thinking about your strategy and budget. It is really important to get the budget at the right level, and then to make sure it works as hard as possible.

    • http://www.myvideopress.com/ Shameer Shah

      Thank you Louise. The budget is really an important element when thinking of your marketing. In some cases, you will need to spend a lot and not so much in others. Depending on what you want out of your campaign, the budget must be set accordingly. I’m glad the podcast has shed some light.